Purpose: Show how often your customer's visit within a period and how much spent.


Benefit: An idea of your customer return rate and spend


May look intense at first but is very handy to see how your restaurant is doing. 


It shows you a combination of following:

  • RecencyHow recently did the customer visit?
  • FrequencyHow often do they visit?
  • Monetary ValueHow much do they spend?


As an example - if you selected the above ranges and press  it will give you a combination of the keys (123, ABC, XYZ)


So for the Key 1AZ this is showing:


Customer who have visited more than 10+ times in the last 40 days spending anything from £0-499