Purpose: Show how often your customer's visit within a period and how much spent.
Benefit: An idea of your customer return rate and spend
May look intense at first but is very handy to see how your restaurant is doing.
It shows you a combination of following:
Recency - How recently did the customer visit?
Frequency - How often do they visit?
Monetary Value - How much do they spend?
As an example - if you selected the above ranges and press it will give you a combination of the keys (123, ABC, XYZ)
So for the Key 1AZ this is showing:
Customer who have visited more than 10+ times in the last 40 days spending anything from £0-499.