Nudge offers merge tags for all kinds of dynamic information. When you paste a merge tag into your email campaign, we will replace the tag with information specific to that user or your brand/venue, which adds personalised dynamic content in your mailout.


If the tag information isn't available (hasn't been filled in through brand/venue management, or hasn't been provided by the customer), we will try to fill it in with more generic information (where possible), otherwise, the tag will just be removed.


Campaign Information:


Tag
Description
Other Notes
%%subject%%
Campaign subject line

%%from_address%%
This is replaced with the email address the email is sent from.
Custom campaign templates must include this or your Nudge install will refuse to send the campaign.
e.g. "So that our emails arrive in your inbox, add us to your address book: %% from_address %%"
%%web_preview_url%%
Full URL to browser preview of the campaign email
Custom campaign templates must include this or your Nudge install will refuse to send the campaign.
%%unsubscribe_url%%
Full URL to unsubscribe the user
Custom campaign templates must include this or your Nudge install will refuse to send the campaign.


Customer Information:

This information comes from the customer record you are sending an email to.


Tag
Description
Other Notes
%%email%%
Customer's email address

%%first_name%%
Customer's first name

%%last_name%%
Customer's last name

%%full_name%%
Customer's full name
This is the same as doing %%first_name%% %%last_name%%


Brand Information:

All of this information can be set under the Brand management section of your Nudge install.


Tag
Description
Other Notes
%%brand_name%%
Brand's name

%%brand_phone%%
Brand's phone number

%%brand_email%%
Brand's email address

%%brand_website%%
Full URL to brand's website
Should be filled in including the HTTP or HTTPS protocol, e.g. https://www.resdiary.com/
%%brand_address1%%
Brand's address line 1

%%brand_address2%%
Brand's address line 2

%%brand_city%%
Brand's city

%%brand_postcode%%
Brand's postcode

%%brand_facebook%%
Full URL to brand's Facebook page
Should be filled in including the HTTP or HTTPS protocol
%%brand_twitter%%
Full URL to brand's Twitter page
Should be filled in including the HTTP or HTTPS protocol
%%brand_google_plus%%
Full URL to brand's Google Plus page
Should be filled in including the HTTP or HTTPS protocol
%%brand_instagram%%
Full URL to brand's Instagram page
Should be filled in including the HTTP or HTTPS protocol
%%brand_pinterest%%
Full URL to brand's Pinterest page
Should be filled in including the HTTP or HTTPS protocol
%%brand_youtube%%
Full URL to brand's Youtube page
Should be filled in including the HTTP or HTTPS protocol
%%brand_privacy_policy%%
Full URL to general brand level privacy policy
Should be filled in including the HTTP or HTTPS protocol


Venue Information:

All of this information can be set under the Venue management section of your Nudge install.


Tag
Description
Other Notes
%%venue_name%%
Venue's name

%%venue_phone%%
Venue's phone number

%%venue_email%%
Venue's email address

%%venue_website%%
Full URL to venue's website
Should be filled in including the HTTP or HTTPS protocol, e.g. https://www.resdiary.com/
%%venue_address1%%
Venue's address line 1

%%venue_address2%%
Venue's address line 2

%%venue_city%%
Venue's city

%%venue_postcode%%
Venue's postcode

%%venue_facebook%%
Full URL to venue's Facebook page
Should be filled in including the HTTP or HTTPS protocol
%%venue_twitter%%
Full URL to venue's Twitter page
Should be filled in including the HTTP or HTTPS protocol
%%venue_google_plus%%
Full URL to venue's Google Plus page
Should be filled in including the HTTP or HTTPS protocol
%%venue_instagram%%
Full URL to venue's Instagram page
Should be filled in including the HTTP or HTTPS protocol
%%venue_pinterest%%
Full URL to venue's Pinterest page
Should be filled in including the HTTP or HTTPS protocol
%%venue_youtube%%
Full URL to venue's Youtube page
Should be filled in including the HTTP or HTTPS protocol
%%venue_privacy_policy%%
Full URL to general venue level privacy policy
Should be filled in including the HTTP or HTTPS protocol


Other Tags:


Tag
Description
Other Notes
%%privacy_policy%%
Full URL to the venue privacy policy if available, otherwise will fallback to use the brand level privacy policy URL.

%%preference_centre_url%%
Full URL to the user's "Manage your preferences" page