How can I track conversions on Google Analytics, Facebook, Google Ads, etc. using the new ‘Widget Configurator’?
This tutorial covers specifically how to set up conversion tracking for Google Analytics (including the correct booking source attribution). However, since all of the tracking is done through your website’s booking success page, you can apply this to any other tracking tool.
How can I track the drop off on Google Analytics using the new ‘Widget Configurator’?
Tracking the drop off requires additional setup since the widget technically doesn’t load separate pages for each of the booking steps. Therefore, we have to set up triggers to invoke these pageviews programmatically. This articles goes step by step through the process: