Think about when your customers will want to receive emails and when you'll get the best open rates.
There are peak times and non-peak times when sending an email campaign, our peak times are between 11am and 2pm, If you schedule a campaign to send between these times your list will join a queue to be sent.
Customer Contact - Create Message
To create the message to send to your marketing list go to promote - customer contact - create message.
- List Type - select email or SMS
- Subject - this is the subject line your customer will see when the mailer arrives in their inbox
- From Email Address - this is the email address that is sending the mailer
- Filter Type - dynamic or static list? 'Dynamic' will email on a rolling basis. It's something you might want to set up weekly if your filters are identifying customers' birthdays. 'Static' will email everyone on your list once.
- Marketing List - select the marketing list you created in step 1
- Template - select the template you created in step 2
- Send On - select a date and time to send.
- Frequency - usually you'll only send once but if you're using a dynamic list, define how frequently you want to send this mailer
- Send - before you hit send, do a test to yourself to see how it looks. (The test won't pull through any of your tokens as it isn't populating customer data)