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A report that captures the total for 'How did you hear about us'

A really useful report tool for any venue is to better understand the marketing / advertising ROI (return on investment).

A key measurement of this is from the box 'How did you hear about us?' which is a compulsory field in our booking platform.

A must needed report would provide the TOTAL per a filter for a selected data range

  • Example:  Date Range: 1 July 2022 to 30 June 2023
  • Report:  How did you hear about us?
  • Filters:  ALL
  • REPORT: Total for each filter in one report.

With this data, a venue then export to create a graph to benchmark the performance of each filter again each one - How did you hear about us?


This way a venue knows where to re-invest their advertising dollar and can provide a simple report for the return on investment (ROI) from advertising dollars.

Example: How did you hear from us?

TOTAL Radio: 65 covers

TOTAL TV: 200 covers

TOTAL Newspaper: 50 covers

Apply an average spend per a cover vs the cost of the campaign and you have an ROI.

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